ZENITH Land Rover Partnership Launched
Over 200 guests including VIPs, brand ambassadors, the international press and Land Rover personalities attended the launch of an exceptional long-term association between Zenith and Land Rover held recently.
The event took place in Paris and was marked with the unveiling of the first fruits of the partnership: an exclusive El Primero Range Rover Special Edition chronograph featuring a ceramised aluminum case inspired by ideas from both brands’ product design and engineering departments. This standout model celebrates two legendary creations that have made an indelible imprint on watchmaking and automotive history.
During the evening, guests were treated to another memorable aesthetic experience with the unveiling of a unique work of art by star guest, Richard Orlinski. The worldwide top-ranked French artist in 2015 and sculptor of timeless living artworks introduced an emotion-provoking blend of the Zenith and Land Rover universes interpreted through the prism of his own distinctive style. High technology met sophisticated design and fascinating aesthetics in this artistic revelation admirably symbolizing the Zenith/Land Rover partnership.
Commenting on the launch, Aldo Magada, President and CEO of Zenith, said, “Zenith and Range Rover share a number of key assets, including an iconic silhouette, charisma, technical refinement and remarkable performance, as well as being pioneers in our respective industries. The Zenith team is very excited to start this long-term partnership with Range Rover, another superb brand and kindred spirit.”
Meanwhile, Gerry McGovern, Land Rover Chief Design Officer, described the new special edition as being, like a Range Rover, “an object you look at and immediately feel an emotional connection.”
