ZENITH @ 24 Hours of Elegance
Zenith will take part in the three-day long 5th edition of the 24 Hours of Elegance in Belgrade. A unique, prestigious event which begins on September 11, it brings together a competition between major international luxury brands and a vintage car show. The contest which offers Zenith another opportunity to celebrate its 150th anniversary.
The event is held annually under the patronage of the Serbian Royal Family; this year, it will be attended by Crown Prince Peter, Prince Philip and the royal couple, Alexander and Katherine. Galas, parades, exhibitions and presentations of luxury creations will take place at three of Belgrade’s most prestigious locations: the Royal Palace, the Grand Casino and the Hyatt Regency. The brands are selected for their unique expertise, attention to detail and quality in their respective fields: fashion, jewellery, lifestyle… or Haute Horlogerie! They will be sharing their passion for beautiful objects, culture, creation, and a certain appreciation for life.
As an event partner, Zenith’s participation will be multi-faceted. As a luxury brand, the Manufacture is renowned for its Haute Horlogerie expertise, combining revolutionary mechanisms with highly sophisticated design.And 2015 is a special year – its 150th anniversary. The 24 Hours of Elegance is an opportunity to turn back the clock, by presenting the exceptional chronographs that have marked its history, such as the El Primero, a characteristic movement and a brand icon.Third good reason for Zenith: the pleasure of being surrounded by beautiful machines! The brand has always had a special, privileged relationship with classic cars. A partner of the Peter Auto organisation, it is the Official Timekeeper for all of its famous competitions (Tour Auto, Spa-Classic, Monza Historic, etc.).
