TAG Heuer partners with Airbus to offer Zero Gravity Experience

Fancy flying aboard a private A340? What about experiencing Zero Gravity? More and more people will now have the chance, thanks to the S3 Swiss Space Systems aerospace program, which has chosen TAG Heuer as its partner to embark on this extraordinary adventure.

The Airbus A340-300 owned by the S3 programme, a subsidiary of the Swiss Space Systems aerospace company, will bear the TAG Heuer livery when it starts marketing its S3 ZeroG flights around the world. Remember that TAG Heuer was the first Swiss watch company to go into space. That was back in 1962, when John Glenn wore a Heuer watch aboard the FriendShip 7 rocket.

Today TAG Heuer celebrates a new, unique experience open to all: the S3 programme will give the public a chance to experience Zero Gravity at an accessible price, from over 15 destinations worldwide. The first flights will take place in Switzerland in September, before being inaugurated in the United Arab Emirates.

This unprecedented experience will then be launched in Asia and North America. This is a very select club: private A340s in an original configuration. And the flight plans are as flexible as those of a private jet. The aircraft can fly at an altitude of just 300 m, for example around the Matterhorn or Mont Blanc.

A different kind of partnership: TAG Heuer will not limit itself to a presence on the programme’s advertising media. The Swiss watch brand will be fully engaged alongside the S3 team, for a different kind of partnership. First stage: the design and production of exclusive TAG Heuer S3 watches, which will serve as boarding passes to access the plane. Upon embarking, passengers must don special gear, leaving watches, jewellery and other valuables on the ground.