TAG HEUER Official Watch of the Mexico Big Wave
Tomorrow, TAG Heuer launches the surf season of the Big Wave Tour in Mexico, Puerto Escondido. This year again, TAG Heuer will inject its #DontCrackUnderPressurecampaign into the heart of big wave surfing, serving as the Official Watch of the tour.
TAG Heuer entered the world of surfing in 2015 as World Surf League (WSL) Partner and Official Timekeeper of the Big Wave Tour (BWT). The brand also associated to the annual WSL Big Wave Awards. TAG Heuer is the first luxury brand to enter the Surf World.
Kai Lenny, the ultra-talented American surfer, windsurfer, kitesurfer, and six-time world stand-up paddle champion on the largest waves in the world, and TAG Heuer’s Ambassador, will take part of the tour. At the age of just 22, Kai has already been surfing the enormous and formidable Jaws wave for several years. He is the only person to have surfed in four different disciplines on the same day (tow-in surfing, SUP, windsurfing and kitesurfing). During the whole season, TAG Heuer’s ambassador Kai Lenny will wear the Aquaracer 300M on his wrist.
