TAG HEUER hosts Jessica Korda Mall Challenge

TAG Heuer and Golf Digest hosted “The Jessica Korda Mall Challenge,” a golf inspired and design event in Miami. TAG Heuer Ambassador and LPGA Tour Star, Jessica Korda led this interactive event, including a video shoot.

The event took place at the Miami Design District Palm Court on January 16 and centered on activities led by Korda, in which audience members were invited on stage to partake in challenges for a variety of awards.

Consumers were challenged to live up to the TAG Heuer slogan #DontCrackUnderPressure while competing against Korda in timed events featuring a large TAG Heuer clock. The activities ranged from group splatter painting, to a mini putting challenge.

Prizes from the event included a TAG Heuer watch and artwork created during the event.

Korda wore a “TAG Heuer Connected” watch showcasing an exclusive dial, which she designed herself. Korda opted to feature an elephant for the dial, as she believes they are a symbol of strength, power, stability and wisdom.

As an advance preview at CES (Consumer Electronics Show), TAG Heuer unveiled the first fruits of the collaboration with brand sports ambassadors Tom Brady, Jeremy Lin and Giancarlo Stanton. These first personalized original watch faces were exclusively developed for the TAG Heuer Connected watch and will be available as of January 20th through the TAG Heuer app on the Google Play Store