TAG Heuer @ Geneva Motorshow 2016
To celebrate its close links with the world of motor racing and its new F1 partnership with the team now known as the “F1 Red Bull Racing Tag Heuer Team”, TAG Heuer presented an exhibition at the Geneva International MotorShow on a unique 1000 m2 stand with five magnificent vehicles on display and a variety of events to cater for the public.
The magnificent vehicles in the show included the new F1 “Red Bull Racing – TAG Heuer RB12” 2016 Red Bull Racing which has amassed 4 Double World Champion titles (FIA Constructors and Drivers) in 2010, 2011, 2012 and 2013; the Porsche Dempsey Racing 911 RSR 2015 in which Dempsey finished 2nd at the 2015 24 Hours of Le Mans in the LM GTEAm category, and won at Suzuka. – The March 701 Jo Siffert; the famous Formula E 2016, a single seater from the FIA electric championship with a Dallara chassis, Spark bodywork and a McLaren engine that develops 225 bhp under racing conditions.; and the fiery Abarth 595 “Competizione by TAG Heuer” which was developed with Garage Italia Customs, run by Lapo Elkann and limited to just 30 vehicles.
The stand featured 5 racing simulators, a miniature circuit with electric cars, a bar open to the public, two VIP lounges, a large screen and a container with the new “Samsung Gear VR” presenting the history of the legendary Carrera. A competition was held throughout the show.
To complete the spectacle, a pop-up boutique carrying the new TAG Heuer watch collection available for purchase, including the TAG Heuer Connected and the recent re-issue of the legendary Monaco with its famous square blue dial featuring a left-hand crown – the original was worn by Steve McQueen during the filming of Le Mans in 1971.
The event was attended by special guest Patrick Dempsey, TAG Heuer Ambassador, Jack Heuer, Honorary Chairman of TAG Heuer, Maurice Turrettini, President of the Geneva International MotorShow And Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division.
