Sotheby’s to auction Swatch collection

This autumn, the auction of Important Watches at Sotheby’s Geneva will be led by the exceptional Schmid & Muller Collection which chronicles the earliest days of Swatch design. This truly remarkable collection was created and assembled during the 1980s by Marlyse Schmid and Bernard Muller, the two designers who played a critical role in the artistic development of the celebrated Swiss brand . The auction on 10 November will also offer a selection of rare and important timepieces reflecting fascinating moments in the history of watch making. These include prestigious manufacturers Rolex, Patek & Cie and Bovet Fleurier.

Commenting ahead of the sale, Pedro Reiser, Department Manager for Sotheby’s Watch Department in Geneva, said, “The pieces which make up the Schmid & Muller Collection are of huge significance. This completely unique and historic selection of timepieces, components and designs maps out the creative process during the fascinating early years of Swatch. In addition to this wonderful Swatch ‘time capsule’, our November sale will offer collectors the opportunity to own superb models spanning 250 years, including highly rare pieces showcasing the very best of Swiss watch making skill, design and innovation.”

This autumn, Sotheby’s Geneva and Swiss luxury watch manufacturer IWC Schaffhausen are proud to offer a stunning unique piece: The Pilot’s Watch Double Chronograph Edition “Le Petit Prince” (Ref. IW371810) in red gold. The watch combines the technical sophistication of an impressive split-seconds mechanism with a wonderfully whimsical feature made up of seven stars – echoing the famous tale of “The Little Prince” and the personality of his creator (LOT 133, estimate upon request).

All the proceeds will benefit the Antoine de Saint-Exupéry Youth Foundation, the charitable organization dedicated to supporting disadvantaged young people all over the world through local initiatives by providing education and training.