ROGER DUBUIS Opens Pop-up Boutique in LA

Roger Dubuis recently opened a pop-up boutique in Brighton Way, Los Angeles. The boutique is the brand’s second on US soil, in addition to the spectacular flagship store on Madison Avenue in New York City.

Commenting on the new opening, CEO Jean-Marc Pontroué enthused: “We are keenly aware of the significance of the US market where we have such a large number of brand devotees and are delighted to be making our presence even more strongly felt on the West Coast, with its legendary free-spirited attitude and glamorous lifestyle that are so in sync with the Roger Dubuis vibe.”

Showcasing Maison’s talent for shattering codes and blasting conventions, this on-trend concept boutique offers yet another stunningly visual interpretation of the Manufacture itself through a wealth of visual elements. These include a mindboggling red crack across the floor, symbolically running from Geneva to LA and over the wall.

Exuding a minimalistic yet cosy art gallery feeling, the new pop-up boutique will be home to the ultimate selection of the iconic Excalibur watch collection as well as providing a dynamic venue for art exhibitions, events and cocktail parties with local artists and the brand’s partners.