Only Hands

H. Moser & CIE, the brand revived just a couple of years back has been winning laurels for its watches. This time they have tried something unheard of: a watch with no branding. Just hands. The s concept watch, titled ref. 1343-0XXX, has stripped away all the visible branding and nonessential markings which has been leitmotif of all things horological. The branding “M” is on the crown as well as the usual engraving on the caseback. One can have a custom piece be made for around 22,000 Swiss francs ($21,800).