Manchester United now on TAG HEUER time
Manchester United unveiled TAG Heuer as its new Official Timekeeper and Global Partner at the Sheraton Hotel in Beijing. The agreement between the luxury Swiss Avant-Garde watchmaker and the world’s most popular football club has been celebrated in Beijing with United players. Ji Sung Park and Denis Irwin, two of the Club’s most decorated players who between them collected 11 Premier League titles and 2 Champions Leagues, lent their support at the event with Loic Biver, Head of Marketing of LVMH W&J Greater China, and Leo Poon, General Manager of TAG Heuer Greater China.
Joining forces with Manchester United allows the company to extend its offering to United’s 659 million followers worldwide, 107 million of whom are from China.
TAG Heuer is already Official Timekeeper for the English Premier League, the German Bundesliga, the Spanish LaLiga, the American MLS (Major Soccer League), the Chinese Football Association Super League, the International Champions Cup (ICC) and the Copa America, and the Australian National Men Football team.
Jean-Claude Biver, TAG heuer CEO and President of the LVMH Watch Division said: “Manchester United is the most prestigious football team in the world. This collaboration, rich in a host of synergies, will give TAG Heuer a massive boost along the road, especially in China. TAG Heuer doesn’t “sponsor”, we “partner” with iconic teams, organizations, and people who share similar values and a strong vision. With Manchester United, we communicate passion, emotion, joy, dreams, team spirit, organization, strategy and finally victory, values that are also carried by our brand and more importantly by the people who buy and wear our watches.”
Manchester United’s Group Managing Director, Richard Arnold commented: “This key partnership has been struck at a very exciting moment in our history. Led by our new Manager we’re proud to be in China, where we enjoy vast and loyal support, preparing for an important season ahead. In TAG Heuer, we have a partner that will naturally be well-equipped to support us, not least because we share so much. Our rich history can be traced back to the same era; we’ve both overcome challenges and come out stronger in our quest for the highest level of performance. Our prestige is down to our unrelenting commitment to be pioneers. Above all, TAG Heuer understands that the journey always continues, as time does, and I’m very proud to say that we’re now on that journey together.
When the team returns to launch its Premier League campaign for 2016/17, TAG Heuer will feature on digital advertising boards at Old Trafford. Specially-crafted TAG Heuer timepieces will be displayed around Manchester United’s stadium, including in the team’s dressing room, as well as the club’s Aon Training Complex and its offices in Manchester, London and Hong Kong. TAG Heuer branding and its brand motto #DontCrackUnderPressure, will feature across all of Manchester United’s digital platforms, including its website and social media.
