LONGINES Symphonette collection with Kate Winslet
Longines recently inaugurated its first monobrand boutique in the United Kingdom in the presence of its Ambassador of Elegance Kate Winslet
The monobrand boutique is located in the heart of London’s most famous shopping district, 411 Oxford Street.
Kate Winslet spent the afternoon in the monobrand boutique. Longines Vice presidents’ Charles Villoz and Juan-Carlos Capelli presented the newest Longines Symphonette collection – a contemporary interpretation of the elegance so dear to the Swiss watch brand– to Winset.
This new range will thrill lovers of modern, bold watches. The brilliance of steel, gold and diamonds enhances the refinement of the dials, while the finely crafted bracelets add the finishing touch to the whole piece. An ode to twenty-first century women, the Longines Symphonette is designed for women who want to wear a contemporary yet elegant watch to shine in the spotlight of their evenings out.
The new Longines boutique boasts tall glass windows to showcase some of the brand’s heritage pieces and newer designs. With clean lines, dark mahogany displays and dazzling display windows, the new boutique welcomes visitors into an elegant space allowing them to escape the hustle and bustle of Oxford Street. After being greeted by a staff of specially trained sales associates, visitors can browse and discover the Longines universe and the brand’s comprehensive range of elegant watches, including the newly launched Longines Symphonette collection. While the ground floor showcases the latest collections on offer, the downstairs area of the boutique houses a VIP area where customers can shop in comfort and privacy.
Juan-Carlos Capelli, Vice President of Longines said: “We’re delighted to offer our customers a destination where they can choose from the best selection of Longines timepiece in London. Longines is committed to growing our network of boutiques in key retail spaces around the world and we are very proud of our presence on London’s most famous shopping street – offering Longines huge visibility in the UK market”.
Longines Ambassador of Elegance Kate Winslet, added: “I am very pleased to share this important moment with Longines. This beautiful boutique welcomes customers in an exclusive environment that perfectly mirrors the elegance of the brand and its timepieces”.
