Jean-Frédéric Dufour assigned as new CEO of ROLEX

The current CEO of Zenith Jean-Frédéric Dufour has been assigned as the new CEO of Rolex. Nobody was expecting that, especially because Mr. Dufour was on a big rise at Zenith. Mr. Dufour has been evolving in the watch industry for many years; he worked for prestigious brands such as Blancpain or Chopard. His nomination as CEO of Zenith in 2009 definitely marked a turning point in his career. Jean-Frédéric Dufour has succeeded in the recent years to boost Zenith.