IWC Opens Boutique in Milan

IWC Schaffhausen has inaugurated its third Italian boutique at Via Montenapoleone 1, in the heart of Milan’s luxury shopping area. IWC Brand Ambassador Pierfrancesco Favino and television host and actor Alessia Marcuzzi were present to cut the ribbon in the exclusive setting of the fashion district. The Swiss luxury watch manufacturer used the occasion to introduce the exclusive Portugieser Chronograph Rattrapante Edition “Boutique Milano” which is limited to 100 pieces. The ribbon-cutting ceremony was followed by an exclusive gala dinner prepared by the Michelin-starred chef Andrea Berton.

The Portugieser Chronograph Rattrapante Edition “Boutique Milano” features the characteristic third button for the rattrapante mechanism and a red gold case, a blue dial with tachymetric scale and telemetric scale and a black alligator leather strap.     The inscription of the limited edition “01/100” on the case back of the watch, together with the incision that evokes the “Biscione”, the grass snake, of the Milanese Visconti family, the symbol and emblem of the city, further seals the connection with Milan.