HUBLOT To Partner with New York Giants
Hublot has announced a marketing partnership with the New York Giants making the Swiss luxury watch brand the Official Watch and Timekeeper of America’s famed football team. In celebration of the partnership, Jean-François Sberro, Managing Director, Hublot of America, alongside New York Giants wide receiver and fashion icon, Victor Cruz, hosted Manhattan’s first luxury “tailgate”, and unveiled the Classic Fusion Aerofusion timepieces inspired by the New York Giants and which Cruz co-designed.
The event took place on a lot nestled between iconic New York City streets, Fifth Avenue and Broadway, with a stellar view of the Empire State Building rising above the skyline, where Hublot hosted friends of the brand, fans of the team, and media. The night offered an elevated take on tailgate traditions, from champagne, Hennessy cocktails, and fine craft beers from AnheuserBusch InBev served from the trunks of classic convertibles, “cornhole” beanbag toss tables, some attendees in Giants jerseys, and a makeshift yet formal bar atop Persian rugs holding flutes of champagne.
The food lent itself to the elevated nature of the tailgate, with catering by award-winning Executive Chef Jean-Paul Bourgeois of Danny Meyer’s Blue Smoke barbecue, with grilled menu items including roasted oysters, lobster rolls, shrimp and vegetable skewers, in addition to a selection of smoked items including the chef’s acclaimed baby back ribs, pork shoulder, and whole smoked hog. Music was provided by native New York DJ and Giants fan Paul Sevigny, while guests enjoyed the party under brilliant “Hublot Loves Football” marquee lettering in true New York fashion.
The festivities of the night contributed to the luxe nature of this one-of-a-kind event, allowing guests to celebrate both the spirit of the Hublot brand and its partnership with the New York Giants organisation. Notable attendees included Victor Cruz, Jesse Palmer, Paul Sevigny, Damon Harrison, Ramona Singer, Brandon London, and Devon Kennard. Midway through the evening, Jean-François Sberro and Victor Cruz shared the stage to introduce the Classic Fusion Aerofusion timepieces in both Titanium and King Gold.
Immediately following, former NFL star and TV personality, Jesse Palmer, facilitated a Q&A with Victor Cruz to discuss details surrounding the collaborative inspiration and design process for the newly announced timepieces, recent wins after a two-season hiatus, and most recently, his skillful catch that sealed the Giants’ victory this past Sunday over the New Orleans Saints. Jean-François Sberro, Managing Director, Hublot of America, commented, “We are thrilled to announce our collaboration with the iconic New York Giants – an exciting addition to our long-standing history with the world of professional sports – especially global football.”
Mike Stevens, SVP & CMO, the New York Giants, shared, “We share many attributes with Hublot including the fusion of precision and toughness. Hublot is truly one of the world’s highest quality brands and we are very honoured to announce our relationship with Hublot as our Official Watch and Timekeeper.”
The event also served to unveil the Classic Fusion Aerofusion Limited New York Edition in Titanium and King Gold references – Hublot’s first timepieces co-designed by Victor Cruz and promoted with the New York Giants. Inspired by vintage football player imagery within the NYC skyline, the watches feature embellishments of blue throughout the dial, case back, and pebbled “pigskin” football-inspired strap. The limited-edition watches come encased in a full-size authentic New York Giants helmet signed by Victor himself, fully integrating the spirit of both brands.
