HUBLOT To Partner ICC Events Till 2020
Hublot, the first luxury brand to partner with the International Cricket Council (ICC) as official timekeeper for the World cup in 2015 and the ICC world Twenty20 in 2016 has announce its long-term partnership with the ICC on all events to 2020.
The extended partnership includes the ICC Champion’s Trophy and the Women’s World Cup, with both events taking place this year. “Hublot has once again proven itself as the first and unique luxury watch brand to enter the world of cricket. This iconic sport will round off our worldwide marketing presence. After partnering with the ICC Cricket World Cup 2015, the ICC World Twenty20 2016 and continuing to work with ambassadors such as Michael Clarke (Australia) and Rohit Sharma (India), I am especially delighted and proud that Hublot is the ICC Official Timekeeper partner.” Ricardo Guadalupe, CEO Hublot.
Within this new agreement, Hublot will present prestigious collectors timepieces to the nominated ‘Player of the Match’ in semi-finals and finals at all ICC major events as well as the coveted ‘Player of the Tournament’ award. Cricket has one of the largest audiences worldwide, with devotees and aficionados from all over the globe.
ICC Chief Executive David Richardson said: “We are delighted that one of our established event partners has extended their support of cricket over the longer-term. Being able to present Hublot watches to the Player of the Match and Player of the Tournament at ICC events enables us to recognize outstanding contributions of these players in a meaningful way.”
To celebrate this sport and the ICC competition, especially for fans, Hublot has created a new Classic Fusion Aerofusion Chronograph edition dedicated to cricket. Several subtle details give the watch its unique character, and the dial features four distinctive symbols directly associated with cricket: the hands of the two counters in the shape of a bat (the accessory made of willow and cane designed like a short blade that cricket players handle) and, at 12 o’clock, a triple applique referring to the stumps that are placed on the wicket, which designates one of the two sets of 3 wooden posts defended by the batsmen on the pitch.
The case-back bears the ICC World symbol in a decal on the sapphire glass. The ensemble is completed by a strap in blue calfskin stitched onto black rubber with triple saddle stitching in the style of a cricket ball. During this sponsorship period, Hublot will also activate cricket fan-focused activity through the ICC digital channels. The ICC Champions Trophy hosted in the UK starts on June 1 and the final on June 18 will mark the first presentation of Hublot watches to the chosen outstanding players.
