HUBLOT Classic Fusion Monkey Artistic Watch.

HUBLOT Classic Fusion Monkey Artistic Watch.

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Yue-Minjun-&-Loic-Biver-witIn celebration of the Year of the Monkey, Swiss luxury watchmaker Hublot unveils the Classic Fusion Monkey Artistic Watch. The timepiece is a true contemporary piece of art, designed by internationally influential Chinese artist Yue Minjun. Yue Minjun is best known for oil paintings depicting himself in various settings, frozen in laughter. His work has been featured in numerous galleries and museums around the world.

Though the watch is Hublot’s first Chinese zodiac and contemporary art-themed timepiece, the brand collaborated with Yue Minjun, to pay tribute to traditional Chinese culture through his unrestrained artistic fantasy. As a result, Western watchmaking has collided with Eastern classic culture in a new form. The distinctive image of the Monkey King is a brand new embodiment of the “Art of Fusion.”

Yue-Minjun-and-Hublot-Class

Loïc Biver, Hublot’s General Manager for Greater China, together with Yue Minjun, unveiled the Classic Fusion Monkey Artistic Watch as well as its original painting in a ceremony following the Beijing Opera performance, “Havoc in Heaven.” Inspired by the Monkey King from “Journey to the West”, Yue Minjun rebuilt the conventional perception of the Monkey King with his iconic laughing image. In the painting, the artist gives the brightly colored Monkey King an exaggerated laughing face to break through traditional thinking, thus interpreting the figure with a contemporary approach.

As for the collaboration with Hublot, in order to adapt his work to a watch, Yue Minjun said, “Hublot believes in the ‘Art of Fusion’, and what I do is freely present the fusion of the world on canvas. The reason I chose the Monkey King as the prototype is because he is not only an idol in classical Chinese literature, but he also symbolizes the powerful Chinese people who do not fear authority. I hope that this collaboration with Hublot is only the beginning of many to come. I also believe that there will be plenty of opportunities to present Chinese contemporary art together in the near future.”

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