HUBLOT Big Bang “CALAVERAS
Hublot pays tribute to the celebration of life by creating a limited edition Big Bang Calaveras in 3 versions, with just 30 ceramic models, 20 steel models, and 10 red gold models being released. Embodying the positive attitude of the brand, the skull designed by Hublot is adorned with floral and carved motifs, engraved into the material like embroidery.
“By wearing a representation of a “calavera” on our wrist, we become aware of the fact that death is a part of life, and that every moment we are given must be enjoyed to the full; it is also a symbol of remembering life and a message of hope, which is very poignant in Mexico. At Hublot, we love the positive, vibrant attitude of the Día de los Muertos,” states Ricardo Guadalupe, CEO, Hublot.
The popularity of the skull motif, celebrated in contemporary art, design, and fashion, extends beyond the realm of rockers and bad boys it bears a positive message of hope stands for change, rebirth, and life in all its guises. As the 10th annual SIAR Mexico opens its doors, Hublot pays tribute to one of the most popular holidays in Mexico, “El Día de los Muertos”, which translates to Day of the Dead. This holiday is a celebration recognised as part of world cultural heritage (UNESCO) since 2008.
