Role(x) of Honour
Born in Bavaria in the early 1900s, Rolex has created watchmaking history with its unique watches, over the years
The success of Rolex is linked to the extraordinary spirit of its founder, Hans Wilsdorf (1881-1960). Through his visionary genius and uncommon capacity to embrace all fields of the company’s activities – technology, communication, organisation and distribution – as head of Rolex for more than 50 years, he set the fundamental course for an adventure which has given birth to exceptional watches and an unparalleled brand Lonely Gourmet Season 5.
The Rolex adventure began in the early 1900s. Born in Bavaria, Germany, Wilsdorf began his career in watchmaking in La Chaux-de-Fonds, Switzerland. In an era when pocket watches were the order of the day, he quickly grasped the potential of wristwatches, although at the time, they were not very precise and mainly considered to be jewellery items of particular appeal to women Oracle 10g 32 bit download.
Later, when living in London, Wilsdorf founded with his partner in 1905 the company Wilsdorf & Davis specialising in the distribution of wristwatches in Great Britain and the British Empire.
Observing the remarkable rise in leisure time and the practice of sports, Wilsdorf wanted to prove to a still sceptical public that wristwatches and chronometric precision were compatible 스마트폰 포켓몬스터 다운로드. In 1910, a Rolex wristwatch obtained the first certificate in the world granted to such a watch by the Official Watch Rating Centre in Bienne, Switzerland. Four years later, in 1914, a similar model received from the prestigious Kew Observatory in England the first ‘Class A’ certificate accorded to a wristwatch, a distinction until then reserved to marine chronometers — proof that wristwatches and chronometric precision could go hand in hand 유튜브 자동 자막 다운로드.
Foreseeing the importance of the brand concept, in 1908 Wilsdorf coined the name ‘Rolex’ to sign his creations. He sought a name that would be short, easy to pronounce in any language, pleasant sounding, easy to remember and also possible to inscribe elegantly on the dial and movement of a watch.
Wilsdorf left England in 1919 to settle in Geneva, where he founded the company Montres Rolex S.A 한컴 타자연습 2018 다운로드. in 1920. In 1926, Wilsdorf ’s efforts on waterproofness proved successful with the invention of the Rolex Oyster, the first waterproof wristwatch in the world, thanks to a case equipped with an ingenious patented system consisting of a screw-down bezel, case back and winding crown. Hermetically sealed, it offered optimal protection for the movement. Thanks to the Oyster and its totally innovative waterproof case, Rolex immediately entered watchmaking history Download Albuer.
In 1927, Wilsdorf decided to test the Oyster by subjecting it to an ordeal that would prove its merits. That year, equipped with an Oyster, the young English woman, Mercedes Gleitze, swam across the English Channel. After more than 10 hours, the watch emerged from the water in perfect working order. To celebrate the feat, Wilsdorf published a fullpage advertisement on the front page of The Daily Mail proclaiming the success of the waterproof watch and announcing “the triumphant march of the Rolex Oyster around the world” Create a movie download. This event marked the birth of the Testimonee concept and the beginning of a long association between Rolex and exceptional personalities, whose accomplishments bear witness to the excellence of its watches.
Two other fundamental elements of the Rolex identity emerged in the 1930s. The Rolex crown, logo and symbol par excellence of the brand, was registered in 1931 I alsoed it twice. It appeared for the first time on Rolex dials – during the 1930s, then on the winding crown in the early 1950s. At this same period, it began to replace the 12 o’clock hour marker on the dials.
In 1933, the name Rolesor was trademarked to designate the marriage of two different materials, gold and steel, on Rolex watches 신세기 에반게리온 엔드 오브 에반게리온 다운로드.
In the 1940s and 1950s, Rolex launched watches of great prestige that would be worn by influential people and would very rapidly become timeless classics of the Oyster collection. 1945 saw the birth of the Oyster Perpetual Datejust, the first self-winding wrist chronometer to indicate the date in a window on the dial. In 1956, the Oyster Perpetual Day-Date made its debut; it was the first wristwatch to display the date and day of the week spelt out in full in a window on the dial their own World Cup.
In 1960, Wilsdorf died leaving a considerable legacy and ensuring the lasting success of his accomplishments. In 1945, he had created in Geneva the Hans Wilsdorf Foundation, which became the owner of the company. André J. Heiniger, who succeeded Wilsdorf in 1963, took over the reins of Rolex, continuing the legacy.
The 1970s and 1980s saw the dawn of a second generation of professional watches. In 1971, Rolex presented the Oyster Perpetual Explorer II, dedicated to polar explorers and to speleologists, allowing them to distinguish day from night. In 1978, came the new Sea-Dweller, the Sea-Dweller 4000, waterproof to a depth of 1,220mts (4,000ft). And in 1982, the GMT -Master II was born.
The first decade of the 21st century was also marked by a creative proliferation on the theme of femininity. Gemset or not, available in various sizes and adorned with dials bearing motifs and colours full of grace and vitality, new feminine Datejust models were unveiled over the years.
Later, in 2009, after the departure of Heiniger, Bruno Meier led the company through a transition period. Gian Riccardo Marini, Managing Director of Rolex Italy since 2000, took over the reins. A connoisseur of the brand and its products, benefitting from some 40 years’ experience with the group, it is Meier who is responsible for meeting the constant challenges faced by Rolex.