Chinese superstars attend the Formula 1 Monaco Grand Prix

For the first time, at the invitation of TAG Heuer, two young Chinese stars with millions of followers in their home country, rock-pop singer G.E.M. and actor Li Yifeng, accompanied by the Chinese media, attended the Formula 1 Grand Prix Monaco, alongside the Swiss watchmaker, Official Sponsor and Official Watch of the most glamorous race of the season. They also had the privilege and honour to be greeted by the Ambassador of Monaco to China, Catherine Fautrier, at the Prince’s Palace of Monaco for a private tour.

TAG Heuer ambassador and driver Patrick Dempsey, as well as the Red Bull Racing Team joined them for a family photo with Jean-Claude Biver, CEO of the company and President of the LVMH Watches Division, to celebrate the Swiss watch brand’s passion for motor racing, and its long history of involvement with the sport.