‘A Graham customer is someone very independent’

The Graham wearer is an entrepreneurial person,independent ‘and in the age group of 30 and 35 says Eric Loth – Founder & CEO Graham Watches

On using colour as a major element in the Silverstone Collection
This is the first time we are using colour not as an underlining element but as a major element in the Silverstone collection. For us it’s an exploration. When we made the colour schemes, we came up with not less than 25, even 30 different options, in racing colours. We use colour as a main point and also as a permanent refreshment of the collection. Our rubber strap is bi-colour and has a coloured line within the rubber. We have been constructing the case in such a way that a certain portion is hidden when you see from the top, but as you turn the watch, you see the colour from the side, making the watch more lively. Then we have a colour-composite ring which is a tachymeter, we have the wheel, the sweep seconds that shows and hides the colours as well.

On the percentages contributed by the lines
In quantity, the Geo Graham is very limited in numbers. We’ve only been able to mention few tens but, now in quantity, I would say it’s 50 per cent Chronofighter, 40 per cent Silverstone and 10 per cent Swordfish.

On the Graham customer
In most cases, it’s an entrepreneurial person. Someone very independent. Most of the guys I meet are extremely independent characters who need to have a product that shows their mood. That’s why we have had not many very young customers, but those between 30-35 years. Those with some maturity and understanding of life go for Graham because they feel independent in mind.

Interview by Mitrajit Bhatacharya & Hiren Kumar Bose