CARL F. BUCHERER Opens Its Maiden Boutique In Lucerne
Carl F. Bucherer inaugurated its exclusive Lucerne boutique, where the company was founded, recently. With its latest boutique, the Swiss watch manufacturer offers visitors a new way to experience the world of Carl F. Bucherer. The interior exudes understated luxury, accentuated by the golden elements of the brand logo, launched in 2016, and the distinctive brand imagery that also reflects the cosmopolitan nature of the city of Lucerne.
CEO Sascha Moeri stated: “As a Swiss watch manufacturer that has a very deep connection to Lucerne, opening our new boutique here is a very special and unique event. ”
Li Bingbing, Global Brand Ambassador of Carl F. Bucherer, travelled to Lucerne for the inauguration. The famous Chinese actress, who has starred in Hollywood blockbusters such as Transformers and Resident Evil, lent a particularly glamorous note to the proceedings.
The new boutique is located in one of Lucerne’s historic buildings, and for one night only, its traditional facade was transformed into a vertical stage for the opening ceremony. The building was draped in golden curtains, concealing it from view, until a group of musicians, also positioned behind the curtains on the balcony, began playing the opening notes of a classical score. The musicians’ increasing fanfare was the cue for the curtains to be drawn back, revealing the boutique in all its glory. Boutique owner Jörg G. Bucherer, CEO Sascha Moeri and Global Ambassador Li Bingbing then stepped forward to cut the ribbon and declare the boutique officially open.
An exclusive timepiece was launched to mark the opening of the boutique: the Manero Peripheral Boutique Edition created expressly in honour of the event. Limited to 188 models and driven by the in-house CFB A2050 caliber, its eye-catching feature is the peripheral rotor in stunning blue, seen through the watch’s transparent case back. This vibrant highlight complements the meticulously crafted blue-galvanized dial with a sunburst finish, reflecting the sparkling waters of Lake Lucerne.
