CARL F BUCHERER Launches Campaign With Lisa Haydon

CARL F BUCHERER Launches Campaign With Lisa Haydon

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Carl F. Bucherer has launched its brand new Ad campaign with the scintillating super model and actress Lisa Haydon, for India and Middle East. The campaign focuses on bringing out the beauty of each timepiece being derived from the brand’s unique terroir Lucerne. It celebrates the modern and classy personality of Lisa as well as the novelties presented at Basel 2016.

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The campaign, shot by celebrity photographer Atul Kasbekar, celebrates the mood of the classy and sophisticated timepieces from Carl F. Bucherer and presents Lisa in the same spirit.  Lisa Haydon, who has been a brand ambassador for Carl F. Bucherer for the last few years, has been known and praised for her work in the Indian fashion and film industry. Her much-appreciated role in the movie ‘Queen’ garnered her a nomination for the Best Supporting actress at the Filmfare awards, among other accolades.

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The background of the strong visual forms a beautiful contrast to Lisa Haydon being photographed: a picture of the brand’s terroir Lucerne, surrounding Lake Lucerne. Physically painted in a baroque style, the artwork pays due reverence to Carl F. Bucherer’s precious heritage considering the baroque influences in architecture that mark the brand’s exuberant hometown. Exuding the same international appeal that makes her synonymous to Carl F Bucherer, Lisa comes from a rich lineage born to an Indian father and Australian mother having being brought in India, Australia, and the USA. Fully dressed in white, the strong modern woman visually stands out from the glowing golden background – a harmonious play with the brand’s iconic colors. Closely tied with the brand’s terroir, Lisa Haydon represents what it stands for and the values shared: free spirit, creative power of its origins and savoir-faire.

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Sascha Moeri, CEO of Carl F. Bucherer explains: “Lisa Haydon has been an absolute delight to work with for the last few years. She embodies our brand philosophy and what our watches stand for, perfectly well. It’s very important for our brand ambassador to resonate the same values as our brand does.”

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Lisa has held Carl F. Bucherer in high esteem for many years, wearing the brand’s exquisite ladies’ watches at numerous events. “Every time I wear a Carl F.Bucherer watch, I can very much feel the history, the pride, the love and the craftsmanship that has gone into making each piece. Each watch is bespoke and original from the other. Through this campaign we have tried to capture the DNA of these beautifully crafted watches.” commented Lisa Haydon.

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