BAUME & MERCIER campaign bags award
The ‘Life Is About Moments’ international campaign, designed by the agency Mazarine Mlle Noï for Baume & Mercier, which turns its spotlights onto the Classima collection was awarded Stratégies Grand Prix 2015 ‘coup de coeur du jury’ (jury’s favourite) prize for its digital campaign.
The Swiss watchmaking House has always celebrated unforgettable moments in life such as graduation, first professional successes and initiation in the great world of luxury watchmaking.
This new campaign transcribes these significant moments through a film with a distinct cinematographic accent, directed by Emil Moller, embodies the spirit of the Classima collection, initiatory watches much appreciated by the younger generation.
Stratégies Grand Prix 2015 celebrates Baume & Mercier’s new film featuring the Classima Collection by awarding the ‘coup de coeur du jury’ (jury’s favourite) prize for its digital campaign.
The “coup de coeur du jury” prize which, for the last ten years, has honoured the campaigns of renowned French and international luxury brands. The jury was composed of emblematic professionals and experts of the luxury world, from both in-house and agencies.
The Maison Baume & Mercier recently shared two other prizes awarded to it for the Classima collection, namely the “Best New Classic” Award organised by Lifetime by Forbes, Romania and the Chrono Award in Gold in the category “Special Ladies”, organized by the Austrian magazines “Trend” and “Format”.
