Chen Kun Global Brand Ambassador of BAUME & MERCIER
Coinciding with its 185th anniversary Baume & Mercier has announced the appointment of famous Chinese actor, Chen Kun, as its latest global brand ambassador.
Widely admired for his suave and sophisticated flair, Chen is the perfect match for Baume & Mercier’s unwavering excellence and understated sense of luxury. Chen Kun and Baume & Mercier share many of the same values: just as Chen ceaselessly pursues a classic and elegant style, the Swiss brand embodies the values of authenticity, conviviality, sharing, and durability.
Baume & Mercier has launched a series of special creations on the oaccsion of the anniversary, namely the Clifton 8-Day Power Reserve limited edition watch, with only 185 numbered pieces available worldwide and the exquisite 18ct red gold Clifton 1830 five-minute repeater pocket watch, released in a limited series of just 30 numbered pieces, paying homage to the founding year of the Maison.
For the Chinese market, Baume & Mercier has specially created the Promesse Red Chinese Lacquer watch and the Promesse Jade watch, making used of rare red lacquer, which has long been favoured by Chinese emperors, and auspicious jade for its protective aura, demonstrating the brand’s understanding and appreciation of Asian culture. The red lacquer Promesse was released in an 88-piece limited edition, and the Jade and Diamond Promesse watch is available in a limited edition of only 8 pieces.
“As an integral part of our 185th anniversary celebrations, we at Baume & Mercier have chosen to appoint a prominent personality from China as our global brand ambassador and selected Beijing as the venue to launch our brand ambassador campaign. All this testifies to our devotion to and confidence in the Chinese market,” said Baume & Mercier CEO, Alain Zimmermann.
