AUDEMARS PIGUET Celebrates Re-Opening Of Singapore Boutique

Audemars Piguet recently celebrated the grand re-opening of its flagship boutique in Singapore, located in Liat towers. To honour its new “Home Away from Home”, Audemars Piguet hosted a surprise cocktail party on the rooftop-carpark of Liat Towers, transformed for the occasion to bring the Le Brassus experience to Singapore. The limited edition Royal Oak Offshore Diver Chronograph was also presented at the party. Exclusively available in Audemars Piguet boutiques, the collection features funky watch colors such as deep blue, tangerine orange and bright yellow.

The event was attended by Chief Executive Officer of Audemars Piguet François-Henry Bennahmias; Member of the Board of Directors Oliviero Bottinelli; and Southeast Asia General Manager Antonio Seward. Located along Orchard Road, the retail and entertainment boulevard in Singapore, the 196 sq m point of sale is the only Audemars Piguet boutique featuring a 3-storey façade. It showcases an original Audemars Piguet concept design that captures over 140-years of the brand’s core values: origins, artistry and extraordinary relationship.

“Our new flagship boutique represents a solid investment from Audemars Piguet in the Southeast Asia region as it is one of our largest points of sale worldwide, and we are looking forward to welcoming clients in our new home away from home,” said François-Henry Bennahmias, CEO, Audemars Piguet.