AUDEMARS PIGUET @ Art Basel
Audemars Piguet unveiled Second Nature, a new lounge concept by internationally renowned designer Sebastian Errazuriz, resembling the vast forests of the Jura Mountains, and showcasing a new exhibition of exceptional vintage and contemporary timepieces from the Swiss watchmaker. A video installation was also presented by emerging Chinese artist Cheng Ran, entitled Circadian Rhythm.The art work transported hundreds of viewers on a visual journey through landscape, soundscape and the heart of watchmaking, through a subtle soundtrack guiding the visitors on this experience, where natural sounds intertwined with mechanical watch beats.
As global Associate Partner, Audemars Piguet continues to support Art Basel across all three of its premier contemporary shows in Hong Kong, Basel, and Miami Beach. This multi-year partnership is a testament to both organisations’ shared commitment to creativity. Over the years, Audemars Piguet has continued to present innovative lounge concepts at the Art Basel fairs, inviting designers and artists to creatively interpret the Swiss watchmaker’s heritage and origins.
This year, the concept of Sebastian Errazuriz’s large-scale tree sculpture is to witness its development as it displays its stages of evolution during the three Art Basel fairs. Art Basel in Hong Kong has shown the initial stage of the tree with bare branches, while the following editions of the show will see the lounge evolve with the seasons, symbolising Audemars Piguet’s deep sense of history and endless growth.
Over the years, Audemars Piguet has continued to present innovative lounge concepts in the Collectors Lounge at all three Art Basel shows, inviting designers and artists to creatively interpret the Swiss watchmaker’s heritage and origins. Starting in 2013, French designer Sébastien Agneessens imagined a lounge featuring pictures by English photographer Dan Holdsworth.
The unveiling was followed by a VIP after-dinner party attended by 900 guests at ZUMA in Central Hong Kong. Taiwanese actor Joseph Chang, best known for his award-winning performance in Eternal Summer, visited the new lounge and attended the VIP Party alongside Olivier Audemars, Vice Chairman of the Board of Directors of Audemars Piguet.
