ZENITH’S Defy Rocks At London Celebration

ZENITH’S Defy Rocks At London Celebration

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London’s well-known music venue, The Scotch, was the venue of the on-trend celebration of Zenith’s 21st century Defy collection. It was hosted by the brand in conjunction with Friend of the Brand and Defy partner, Grammy Award Winning music producer and entrepreneur Swizz Beatz.
Highlighting Maison’s Defy-based collaboration with the multi-talented artist, guests were treated to an exclusive event marked by a festive, relaxed atmosphere. DJ Semtex played an exclusive set of contemporary tracks that kept the beat throbbing into the early hours of the morning, in the company of celebrities including Nadine Leopold, Tallia Storm, Jack Guinness and Jay Rutland.
Commenting on the event, Zenith CEO Julien Tornare said: “We are delighted to have Swizz Beatz on our team and the partnership is an exciting illustration of what can happen when a key figure on the contemporary music scene meets a brand committed to writing the future of Swiss watchmaking”.
The first fruits of this collaboration have already created a dynamic and appealing vibe, with the first Defy El Primero 21 six-piece Edition Unique dedicated to Swizz Beatz and presented at the New York launch event in 2017, followed by three new orange-accented limited-edition models were unveiled at Baselworld 2018. Both the bezel and the colourful alligator-coated straps are inscribed with the music visionary’s favourite inspirational quote: “Never let people tell you what you can’t do, because sky’s not the limit, it’s just the view”.