ZENITH El Primero Range Rover at Geneva Motor Show

ZENITH El Primero Range Rover at Geneva Motor Show

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Zenith and Land Rover celebrate their creative relationship by presenting a new Chronomaster El Primero Range Rover Velar Special Edition during the 2017 Geneva International Motor Show.

The timepiece features a new elegant brushed grey dial with copper-toned details, and a new black rubber strap coated with black-toned perforated calfskin, inspired by ideas from both brands’ product design and engineering departments.17f85baFeaturing a ceramised aluminium case of 42 mm and beating at 36,000 vibrations per hour, the new Chronomaster El Primero Range Rover Velar Special Edition introduces an appealing brushed grey dial with copper-toned details. Whether on the wrist of an intrepid explorer or an elegant gentleman, it also exudes an inimitably chic aura, enhanced by a new black rubber strap coated with black-toned perforated calfskin. This leather is the same high quality hide used on Range Rovers and is secured by a triple folding clasp in DLC-treated titanium.17f85c9

“We are here not just to run a company, but also to serve its brand history and DNA – just as Range Rover is doing. The main task and challenge we have in common is a determination to protect our tradition, but at the same time to find the right and harmonious way of connecting our tradition to the future, while showing extreme respect for our iconic products,” said Jean-Claude Biver, Zenith CEO & President of the LVMH Watch Division.17f859b

Added Gerry McGovern, Land Rover Chief Design Officer, “The Range Rover Velar brings a new dimension of modernity, elegance and a touch of glamour to the Range Rover family. It comes with a bloodline like no other and is refined for every occasion.”