< Young Turks >
Jewellery designer Dipti Jhaveri gets candid with us about her success story
It was virtually a treasure hunt, which lead Dipti Jhaveri to foray into the world of jewellery designing. Post marriage, Jhaveri, much to her amazement, found a huge cache of unused precious gems dumped into the family safe.
Once this experiment succeeded both commercially and artistically, she decided to follow her genes. Jhaveri comes from a Surat-based jeweller’s family and so, understanding gems wasn’t quite rocket science for her. Along with her sister Amisha, she created her brand — Dipti Amisha — in 2006, in Mumbai.
Her unique style in designing has not only appealed to a discerning taste but has also been in constant demand. Jhaveri’s collection presents a totally glamorous version for all those jewellery lovers. At this year’s IIJW, a week-long jewellery event, she had showcased a collection, which was a blend of ethnicity of the vintage Indian contemporary styles and the romanticism of the royal Victorian era. She emphasises that while her designs are influenced by history with a touch of nature, her jewellery represents the beauty of the bygone days of Mughal, British and also French designs. The philosophy that she had adopted in this collection was on par with the current trends that will compliment any attires.
Her heavy jewellery pieces were crafted with emeralds, topazes, opals, rubies and pearls in yellow and white gold with a dash of diamonds and polki. Her line, she insists, is fit for the rich and a blue-blooded buyer. In the current scenario of price hike, very few designers would opt for heavy designs. But Jhaveri isn’t deterred.
She even designed a Raani Haar, an assorted necklace which looked gorgeous and unbelievably heavy-weighted. “My jewellery is always a fusion of gold, diamonds, emeralds and rubies. My creations are ageless. They suit women of all ages,” adds Jhaveri.
Besides, she has also ventured into designing embellishments of clothes along with her sister Amisha who is a fashion designer and specialises in bridal, formal and evening wear. Like what she does with her jewellery, Jhaveri also gives a royal touch to clothes by enhancing the beauty of a fabric with embroidery using pearls, semi-precious stones or Swarovski diamonds.