Beginning May 24 A. Lange & Söhne will sponsor the three- day long Concorso d’Eleganza Villa d’Este, which has taken place at the Grand Hotel Villa d’Este in Como, Italy since 1929. For the eighth time, a one-off Lange 1 Time Zone will be awarded to the winner of the “Best of Show” competition.
In its 90th year, “The Symphony of Engines” is the anniversary’s motto of the Concorso d’Eleganza, the most exclusive beauty pageant for historic automobiles. When the 6, 8 and 12-cylinder engines will be creating the powerful sound in the park of Villa d’Este, the gentle ticking of the customized Lange 1 Time Zone “Como Edition” will pay tribute to the incredible beauty of the location and the exclusivity of the event. Since 2012, the “Como Edition” is the horological equivalent to the competition’s “Best of Show” car, handed over by A. Lange & Söhne CEO Wilhelm Schmid to the winner.
There is an undeniable synergy between vintage cars and watches: the pursuit for engineering supremacy, craftsmanship, and the relentless design process to catch perfection behind the artistic product. However, there is one similarity between A. Lange & Söhne and the Concorso d’Eleganza: Both are small institutions in their respective branches, nevertheless, they do not accept anything but the best to create something long-term with substance.