Designed by architect Bertrand Fairerol Ulysse Nardin’s new boutique in Geneva’s Quai du Général-Guisan has opened its doors. Together with the Moscow and Shanghai stores, the Geneva boutique is the Le Locle brand’s most important to date and the only one in Europe.
“It’s a perfect location, which Ulysse Nardin chose to showcase its creations,” explains Françoise Bezzola, Chief Marketing Officer of the brand. “Our new retail concept is younger and more dynamic than before and follows a brand rejuvenation strategy that started close to two years ago. It features subtle marine nuances, which have been characteristic of Ulysse Nardin since its beginnings, and will be rolled out in all retail locations.”
The Geneva store is spacious, airy, well-arranged boutique with an impeccable flow and clarity. The space is laid out in several areas: client reception, showcases, and product discovery, along with a VIP room. It features an array of details as a nod to the watchmaker of the seas: display counters in raw stone (a mineral composite smooth in certain areas and textured in others) reminiscent of submerged rocks; unique translucent light fixtures in blown Murano glass, suspended like drops of water falling from the sky; display cases and screens that evokes the air and the horizon; touches of blue that echo “Ulysse Nardin blue.”