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Hublot becomes Ferrari’s exclusive watchmaking partner
Hublot has become the watchmaking partner of Ferrari. This covers all the activities of Ferrari and Hublot, both in terms of brand image and the commercial activities of the companies.
The announcement was made jointly by Jean-Claude Biver, CEO of Hublot and Luca Cordero di Montezemolo, President of Ferrari SpA, at the theatre of the Ferrari World Finals, the traditional event rounding off the Prancing Stallion’s sports season recently. The pact includes the creation of watch collections, operating a licence and sponsorship agreement. With this Hublot has become the exclusive watchmaking partner in the full range of Ferrari’s activities. “This collaboration, rich in a host of synergies, gives Hublot a massive boost along the road,” added Jean-Claude Biver.