|The watch industry is on a roll. New products, new ambassadors, and newer marketing tools. The big guys were all at it in the last few months. Let’s have a look at some of the recent happenings.|
TAG Heuer tees off Golf Tournament at the picturesque Royal Springs Golf Course in Kashmir
TAG Heuer’s identity of delivering world-class standards across the length and breath of professional sports with its values of Precision, Passion, Prestige, Performance and Power were firmly stated at the TAG Heuer Precision Golf Tournament at the Royal Springs Golf Course at Srinagar on June 04, 2005.
Corporate golfers from various states across the country came together to challenge each other on the scenic greens, in celebration of the first ever professional golf watch designed and developed by TAG Heuer brand ambassador Tiger Woods. This event fortified the association between TAG Heuer and the game of golf.
TAG Heuer brand ambassador, Sushmita Sen on the occasion, said “I am extremely proud to be associated with TAG Heuer with its constant endeavour and ever widening vision and to have the opportunity of visiting Kashmir with them. I thought that everything must have changed here but jannat always remains jannat, come what may.”
Sachin starts a brand new innings for Audemars Piguet
Audemars Piguet, the premium watchmaker from Le Brassus, Switzerland recently announced its partnership with the sports superstar of India, Sachin Ramesh Tendulkar. Through this partnership Audemars Piguet is looking to emerge as a formidable player in the luxury watch market in India. The Audemars Piguet Manufacture is proud to be associating its name and its models with the greatest batsman of the world who embodies the values dear to the brand: daring, excellence and a taste for challenges. Another feather in the cap for the ever-smiling CEO of the Singapore subsidiary of Audemars Piguet, Oliviero Bottinelli.
Omega celebrates the 35th anniversary of landing on the Moon
“The greatest moment in the history of Omega Speedmaster was July 20, 1969 when it recorded man’s first step on the Moon’s surface. The Apollo XI mission was a milestone in history and Speedmaster became the first and the only watch to be worn on the Moon which is why it is known as the Moon Watch” said P.H. Narayanan, Omega’s Brand Manager at the press conference held at Ethos, Chandigarh this April. And to celebrate this achievement Omega launched the 35th anniversary limited edition of Speedmaster Professional bearing a red “July 20, 1969” insignia.