Tick talk

Tick talk

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WATCH WORLD rounds up the major events of the indusry

Omega appoints style icon Abhishek Bachchan as its new Brand Ambassador

Omega, the prestigious Swiss watchmaker, announced movie star Abhishek Bachchan as its new Brand Ambassador.

At the press conference, Stephen Urquhart, President, Omega said “Omega has registered excellent growth in the Indian market prompting us to bring the best to our patrons, be it the Omega’s finest collection watches or an association with trendsetters like Abhishek. He truly reflects Omega’s values of performance and style.”

The reigning heartthrob of one and all, Abhishek said, “It’s an honour for me to be associated with a prestigious brand like Omega that stands for values that I personally believe in – beauty, excellence, precision and quality. To be part of a family whose lineage can be traced to the likes of Nicole Kidman, Cindy Crawford, Micheal Schumacher, Pierce Brosnan and Sonali Bendre Behl makes me feel privileged. I will do my best to support the brand in every possible way.”

Jaeger-LeCoultre opens its first Boutique in New Delhi

Legendary Swiss watchmaker Jaeger- LeCoultre opened its first luxury boutique in India, marking the brand’s foray into exclusive retailing in the country. With this, New Delhi joins the list of nine other exclusive Jaeger-LeCoultre boutiques worldwide.

Speaking on this occasion, Jérôme Lambert,CEO of Jaeger-LeCoultre said “India has played a pivotal role in the history of Jaeger-LeCoultre. It was for India that our most famous icon, the Reverso, was conceived. Today, 75 years after the Reverso patent registration; we are opening our first boutique in India.”

Speaking on the occasion Gurinder Sahni, CEO of Suisse Boutiques & Jot Impex, said, “It is a privilege to be opening Jaeger- LeCoultre’s 10th boutique in the world.”

The opening was attended by distinguised guests which included Bollywood superstars Karisma Kapur and Vinod Khanna amongst others.

Breguet takes its first step into Bangalore

Swatch Group, the leading Swiss watch company, proudly introduces in Bangalore, its most prestigious luxury watch brand worldwide – Brequet. Rudolphe Schulthess, Vice President, Worldwide Sales, and Christophe Viguerie, Vice President, India and Thailand, were present at the launch.

The beauty of a Brequet watch lies in its simple designs and complex artwork that has remained unchanged for more than two centuries. At an average price of Rs 12 lakhs and going into crores, these timepieces are available in Bangalore at Ethos Luxury Boutique.

Breguet, which was introduced in India in October 2005 is available through three exclusive outlets in India – two in New Delhi and now one in Bangalore.

Titan redefines Raga, signs Rani Mukerji as Brand Ambassador

Intensifying its focus on the women’s watch market, Titan announced the new positioning and campaign for Titan Raga captured in its new baseline “Ek Khoobsurat Rishta”. As part of this redifined campaign, celebrated actor Rani Mukerji has been signed as the Brand Ambassador.

Speaking at the launch, Harish Bhat, COO – Watches, Titan Industries Limited said, “With the new redifined Raga strategy and a strong brand ambassador association, we are confident of achieving a quantum breakthrough in the women’s watch segment.”

While Rani Mukerji said, “Titan Raga watches are like today’s women – beautiful, sensuous and feminine. This relationship is indeed ‘ek khoobsurat rishta’.”