The 75th edition of the Monaco Grand Prix, of which TAG Heuer has been the Official Partner since 2011, was celebrated with TAG Heuer Ambassador Chris Hemsworth, Red Bull Racing pilot Daniel Ricciardo, the blogger Chiara Ferragni, the famous French chef Philippe Etchebest, the street artist Alec Monopoly, and also Juan Arbelaez, Kazunori Yamauchi and Bianca Senna in attendance.
Also present at the event was Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division. It was also a symbolic edition for the Swiss watch brand, which is celebrating the 30th anniversary of Ayrton Senna’s first victory in Monaco. To mark this unforgettable date, TAG Heuer welcome Bianca Senna to the opening of its new boutique in Monaco, for a sneak preview of the new Senna Collection special editions. An opportunity to finally celebrate the partnership between TAG Heuer and the Red Bull Racing Formula 1 team in the presence of driver Daniel Ricciardo, with a culinary challenge between the Australians judged by legendary French chef and friend of the brand, Philippe Etchebest.