Sold for CHF 1.4 mn OMEGA Watch Sets Record

Sold for CHF 1.4 mn OMEGA Watch Sets Record

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A stainless steel Omega tourbillion that sold for CHF 1.4 million during Geneva Watch Auction by Phillips in Association with Bacs & Russo on May 12 has set a world record.
Lot 160Elvis Presley-owned timepiece to ever appear on the market, this Omega timepiece retailed by Tiffany & Co. in 1961 was sold for CHF 1,812,500. Collectors from around the world took part in its impressive sale that was an exciting climax during session one of Geneva Watch Auction.

Aurel Bacs, Senior Consultant, said: “It was a true honour to offer at auction this superb vintage Omega wristwatch owned and worn by Elvis Presley, the ‘King of Rock and Roll’. The world record result stems from the incredible combination of Elvis’s global appeal, its extraordinary provenance, and one of the most sought-after collectors’ brands – Omega.”

Likely the first artist in history to have sold 75 million records, RCA Records arranged a celebration charity event and concert on February 1961 not only to award Elvis Presley for such a significant achievement but also to re-establish Elvis as a performer. RCA Records gifted Elvis this prestigious, 18-ct white gold and diamond Omega wristwatch, purchased by them at Tiffany & Co – the famed American luxury retailer. The case back of the watch reads “To Elvis, 75 Million Records, RCA Victor, 12-25-60.” The watch appears on his wrist in several photographs taken during his illustrious career