Notably famous for her hit Lost on You, American singer-songwriter Laura Pergolizzi who performs under the stage name LP and has released four albums, written songs for other artists, like Cher, Rihanna, Christina Aguilera and the Backstreet Boys joins Girard-Perregaux Team, according to a company press release.
The 36-year-old demonstrated her attachment to the Maison from La Chaux-de-Fonds by paying a visit at the Girard-Perregaux booth at the SIHH (Salon International de la Haute Horlogerie) in Geneva which concluded last month.
After a warm welcome by Antonio Calce, CEO of Girard-Perregaux, LP explained her interest in the brand.The Press conference started with a surprise, as LP treated the astonished crowd to an unplugged song session, accompanying herself on the ukulele and showcasing her truly incredible voice. She wore the Laureato while filming one of her most recent clips Tightrope.
Said Calce: “This is much more than a ‘product placement’, we are really looking forward to cultivating this authentic relationship with LP.”