Parmigiani Fleurier watches will be available in the Indian market exclusively with Ethos Watch Boutiques. The exquisite timepieces from the brand priced at Rs 7 lakh onwards will be available through at least 5 selling points in all major metros through the network of Ethos Watch Boutiques within the next two years.
“The Indian market for our brand is very unexplored and we identified this opportunity to venture out to a new territory and make investments in India. The watchmaking market is more stable today, and there’ll be obvious challenges along the way while growing and expanding, but with a brand like ours with some very sturdy roots, we can face the future head-on. In Ethos, we have found the right partner and we are delighted to start this exciting journey with them,” said Davide Traxler, CEO, Parmigiani Fleurier.
Since its inception in 1996, Parmigiani Fleurier has been a brand that aspires to be rich not only in technical skills but also in master craftsmanship, committed to upholding—and sometimes resurrecting—its techniques. Parmigiani Fleurier encapsulates the talent of its founder, who gets involved in the creation of each and every watch. The eclectic timepieces from the Kalpa, Tonda and Toric collections, will be available at Ethos boutiques across India. Each collection captures the true aesthetic of the brand.
Marking the start of this very new journey for the watch brand, Pranav Saboo, CEO, Ethos Watch Boutiques, said, “The increase in demand for luxury watches among Indian customers has become very evident of late. Parmigiani Fleurier is an exclusive brand that offers something truly unique to customers. Their legacy and craftsmanship is par excellence and I am extremely fond of their exquisite timepieces.”