PANERAI Unveils Pieces Dedicated To Dhoni

PANERAI Unveils Pieces Dedicated To Dhoni

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As a mark of tribute to the cricketer and its brand ambassador  Mahendra Singh Dhoni Panerai  introduced two special edition watches: the Luminor GMT – 44 mm (PAM01056) and the Luminor Chrono Flyback – 44 mm (PAM01057) recently.

Makram Daouk, Head - Marketing and Comms, Mr. Gaby Bitarian, Brand Director - Middle East and India, Jean Marc Pontroue, CEO, Panerai with India Brand Ambassador - MS Dhoni and Mr. Mohit Hemdev, Country Manager
Makram Daouk, Head – Marketing and Comms, Mr. Gaby Bitarian, Brand Director – Middle East and India, Jean Marc Pontroue, CEO, Panerai with India Brand Ambassador – MS Dhoni and Mr. Mohit Hemdev, Country Manager

Launched at an event held at  Mumbai’s  St. Regis in the presence of  the cricketer and Panerai CEO Jean-Marc Pontroué it was followed by a preview for watch connoisseurs, clients and friends of the brand.

The MS Dhoni special editions are an extension of Panerai’s eminent ‘Luminor’ family. The two new watches reflect the dynamic dual personality of MS Dhoni: determined, dependable and confident in the field. He is eclectic, impeccable and sociable out of it.

Mr. Jean Marc Pontroue, CEO, Panerai with India Brand Ambassador - Mahendra Singh Dhoni at the launch of the two MS Dhoni special edition watches
Mr. Jean Marc Pontroue, CEO, Panerai with India Brand Ambassador – Mahendra Singh Dhoni at the launch of the two MS Dhoni special edition watches

While the Luminor GMT – 44 mm (PAM01056) is tough and reliable with its case of solid AISI 316L stainless steel the Luminor Chrono Flyback – 44 mm (PAM01057) is naturally more sophisticated but just as good-looking with its case made of GoldtechTM, a gold alloy developed by the Panerai Laboratorio di Idee.

Common features of the two Luminor are the green dial which coherently fits Panerai’s DNA and MS Dhoni’s favourite colour, as well as a clear reminder to the Indian flag and the case-back which is engraved with MS Dhoni’s signature, his cricketing image and the number 183 that symbolizing his highest score in One-Day international Cricket, make the special edition models a clear tribute to the Indian athlete.

 

“ During this first almost-one-year together I had the chance to live the brand’s spirit that perfectly embodies the values of authenticity and passion for sport. As a devoted fan of the brand it is a great honour for me to have inspired these two models, ” said Dhoni.

PANERAI LUMINOR MS DHONI EDITION - PAM 1056
PANERAI LUMINOR MS DHONI EDITION – PAM 1056

Panerai CEO Pontroué added: “MS Dhoni is an athlete with a bold personality. The collaboration between him and the brand was born naturally since it expresses values to which our brand is strongly linked: commitment towards sport and the willingness to set new records. The two special editions dedicated to this iconic sportsman contributed to making our collaboration even stronger.”

PANERAI-LUMINOR-MS-DHONI-EDITION-PAM-1057
PANERAI-LUMINOR-MS-DHONI-EDITION-PAM-1057

The two novelties, Panerai Luminor Flyback and Panerai Luminor GMT, respectively available in 77 and 251 pieces, are exclusive for Panerai points of sales in India.

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