Panerai, the Florentine luxury watchmaking company, opened its second boutique at Mumbai’s Palladium Mall recently. The brand has collaborated with R&M Luxury to open the 350 sq ft boutique which remains consistent to the concept of interior design developed by Patricia Urquiola, the celebrated Spanish architect and designer, whose design is now adapted across all Panerai boutiques worldwide.
The concept reinterprets the aesthetic and technical codes of the Manufacture respecting the identity of the brand with a timeless design. The Spanish architect has used bronze and wood, undulating and transparent, a clear reference to the world of the sea – where the brand originates, as are the brass lights and the sales counters with their details of the wood. The boutique also features a large Wall Clock, a large scale version of Panerai’s iconic watch dial.
The boutique offers a luxurious, intimate space for clients to unwind while admiring the technical exquisiteness of Panerai novelties and collection, which combines unique Italian design and Swiss watchmaking perfection, with each Panerai watch being as unique as the history it tells. With the new boutique in Mumbai, Panerai now has three boutiques in India. The first boutique is located at the Taj Mahal Palace Hotel, Mumbai and the second boutique recently opened in The Chanakya Mall, New Delhi.