PANERAI New Boutique In Beijing

PANERAI New Boutique In Beijing

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Officine Panerai has opened its boutique in Beijing inside the Wangfu Central (WFC) at Wangfujing, one of the most known shopping area in China. With a concept created by the Spanish architect and designer Patricia Urquiola, the new boutique has an area of 56 sq m. Inspired by the main characteristic themes of Panerai, such as the Florentine origins, the link to the nautical world and the strong Italian heritage, the Spanish architect used veined Italian marble “calacatta luccicoso”, burnished brass, bronze and a special “reeded” glass, undulating and transparent, as clear reference to the world of the sea.
Beijing Wangfujing boutique Feb 2018A large wall clock welcomes clients and enthusiasts visiting the boutique, recalling one of the most iconic Panerai dials: that of Luminor Marina, with the characteristic small seconds counter at 9 o’clock and numbers and dial particularly bright. With the new opened Urquiola boutiques, Officine Panerai now has 10 boutiques in China and 75 worldwide.

Beijing Wangfujing boutique Feb 2018 Beijing Wangfujing boutique Feb 2018 Beijing Wangfujing boutique Feb 2018 Beijing Wangfujing boutique Feb 2018