Singer Nicky Jam who last years was part of the festivities of Hublot Loves Art in Miami has joined the brand as its new ambassador.
“Nicky is driven by a talent that has made him into a global star, with his hits getting the whole world dancing. He commemorate this Football World Cup by celebrating with his music!,” Ricardo Guadalupe, CEO of Hublot
Real name Nick Rivera Caminero, the Latino singer born in the United States to a Puerto-Rican father and a Dominican mother is endlessly racking up hits. In 2015, the success of his song “El Perdon” easily crossed the borders of Latin America to make an impression in Europe, taking the top spot in the charts in Switzerland, Spain, Italy, the Netherlands and France, which led him to being rewarded at the Latin Grammy’s Awards 2015 ceremony. He is back at it this year thanks to the single “X (Equis)”, whose catchy notes are already setting it up as a summer hit and whose video is very close to hitting a billion views on YouTube.
“It’s an immense privilege for me, as a real watch enthusiast, to become the ambassador for a Swiss watchmaking brand like Hublot. In Latin America, Hublot is an absolute reference thanks to the technical quality and incomparable aesthetics of its watches. After having been its friend, I am now becoming its ambassador,” said Nicky Jam.
Nicky Jam is also part of the Hublot Loves Football movement, since he is the writer of “Live it Up”, the official song of the 2018 FIFA World Cup Russia, a song that he performed in the company of American star Will Smith and Kosovar singer Era Istrefi.