Nature’s Basket

Nature’s Basket

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< Young Turks >

Dr Preeti Jain stumbled upon the world of jewellery by accident, and has stayed put ever since she realised how much she loved it

If there is one thing that binds together the diverse worlds of medicine and jewellery designing, it is Dr Preeti Jain. Having credentials that include an MBBS as well as a fellowship in Dermatology from Singapore, Jain says, “Being a doctor and getting into jewellery was one of the toughest decisions I had to make. But this has also been one of the best decisions of my life as now, I am doing something I am so passionate about. ’’

 Coming from a family which runs a business that deals with coal, engineering colleges and constructions, Jain’s journey into jewellery designing was accidental. She designed a ring for her mother, and inscribed it with ‘Jewels by Preeti’. An impressed mother advised her daughter to follow her passion and the line ‘Jewels by Preeti’ (JBP) was born. The trained doctor then joined The International Gemmology Institute to aid her passion.

Though initially a bit apprehensive about an uncertain future, Jain tasted success fairly fast. JBP, in just 18 months of inception, partnered an assignment with Femina to design the trophy for L’Oreal Paris Femina Women Awards 2012. The trophy designed by her was received by Aishwarya Rai-Bachchan for being the ‘Indian face of glamour’, Kangana Ranaut for style, Lara Dutta as a ‘Favourite Face of a cause’, Priyanka Chopra as ‘The Woman we Love’ and Sona Mohapatra for music, among other achievers.

Talking about her achievement Preeti says, “My creativity and intuition see me through all my assignments. Nature influences me a lot. I love the beauty and colours of nature, and you will find its inspirations in my collections. I like both, traditional motifs as well as contemporary designs as they can be related to nature very well.’’

She loves to create jewellery in gold, diamonds, gemstones and polki. She is one of the few designers who considers the budgets of her clients. Keeping in mind the hike in gold prices, she designs jewellery in 9ct gold with the usage of diamonds, rubies, emeralds, sapphires and pearls. This reduces the price considerably. “My designs suit women between the ages of 25 and 45,” she says. “They are for both, daily wear as well as evening wear.”