Maiden Show of Grand SEIKO at Milan Design Week 2018

Maiden Show of Grand SEIKO at Milan Design Week 2018

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Seiko Watch Corporation will present its luxury watch brand, Grand Seiko, for the first time at Milan Design Week 2018, one of the world’s largest design exhibitions, to be held from April 17 to 22, 2018, in Milan, Italy.
seiko
The exhibition will showcase an installation featuring Grand Seiko’s Spring Drive movement, the company’s unique and innovative mechanism characterized by high precision and a long power reserve, according to Shinji Hattori, Chairman  & CEO, Seiko.

As the embodiment of Japanese aesthetics and master artisanal techniques, Spring Drive has as its unique signature of the perfect glide motion of the second hand, reflecting the natural and continuous flow of time. Two Japanese artists have expressed the essence of Spring Drive in an installation that invites the visitor to think about and explore the innovation that Spring Drive represents.