Julien Tornare has been appointed as the new CEO of Zenith. An Economics graduate from the University of Geneva, Tornare joined the Vacheron Constantin watch brand in 2000, initially as head of the Swiss market and later as President of the North American market. He directed Vacheron Constantin international sales from 2009 to 2011 and subsequently helped develop the Asia-Pacific region as Managing Director until April 2017.
As CEO of Zenith, Tornare will be focusing on the renewal of Zenith, developing its markets and activating its marketing initiatives.
“Julien’s strong international and commercial experience in watches will be crucial to the development of Zenith, which is enjoying renewed success since Baselworld and the launch of Defy El Primero 21,” commented Jean-Claude Biver, President of the Watches Division and President of the Board of Directors of Zenith who took over the interim management of Zenith following the departure of Aldo Magada who quit his position as CEO and President of Zenith.