With its first boutique opening in the Dubai Mall, Jaquet Droz will take customers on a journey of exclusive timepieces and showcase its passion for master watchmaking and time-old watch culture.
The new boutique of the 280-year-old brand features an elegant ambience, with sleek lines and a palette of beige, black and grey. Set in a modern and luxurious atmosphere, customers will be able to revel in the brand’s refined style and appreciate the watches that will be presented in a luxurious wall showcase. In addition, customers will be able to marvel at a structured wall inspired by the stars found in the brand’s logo and the crown of its watches.
The automata models and the Ateliers d’Art limited editions, especially favoured by connoisseurs will be on view beside exclusive dial customizing services. The exquisite ‘Ateliers d’Art’ collection which features birds – a theme that was very dear to Jaquet Droz since the 18th century, will also be available at the new boutique.
“With a large number of watch connoisseurs and collectors, the Middle East represents a key market for Jaquet Droz and we are pleased that our discerning customers will be able to browse our extensive collection of timepieces in the comfort and luxury of our exclusive new address in Dubai,” said Christian Lattmann, CEO of the brand.