JAQUET DROZ celebrates 275 years of patrimony

JAQUET DROZ celebrates 275 years of patrimony

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On June 14, 2013, Jaquet Droz officially opened its very first store in mainland China, thus strengthening its ties with the Middle Kingdom. This event took place in Shanghai, in the presence of Marc A 레퀴엠 다운로드. Hayek, President and host of the ceremony, and coincided with the opening of a unique exhibition to mark the Jaquet Droz’s 275th anniversary.

Jaquet Droz’s new boutique in Shanghai

Jaquet Droz’s involvement with China goes back over two centuries 랜섬웨어 보안패치 다운로드. Much more than a fickle romance, the Swiss watchmaker and the land of the Forbidden City have built a relationship on a true understanding and appreciation for each other 멜론 mp3 무료 다운로드. At the height of the Age of Enlightenment, while the West marveled at fine Chinese porcelain and its delicate decorative arts, Pierre Jaquet-Droz was already producing exceptional pieces for the Middle Kingdom smash-and-go sponsor. The First European watchmaker to enter the Forbidden City, Jaquet-Droz managed to enthrall Mandarins and the Emperor Qianlong (1711-1799) in person.

The opening of the first Jaquet Droz store in mainland China, the sixth in Asia after Hong Kong, Macau and Tokyo, reflects this passion – now more shared than ever Download codec. The choice of the avant-garde metropolis that is Shanghai to host this new location was a natural one. Set to open June 14, 2013 in the presence of Marc A 반딧불의 묘 다운로드. Hayek, President of Jaquet Droz and Member of the General Board of the Swatch Group, the space, located in the XinTianDi district, epitomizes the brand’s core values: a refined aesthetic and a constant spur to wonderment ringtone singing on your smartphone.

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That same night, guests were also invited to immerse themselves in the incredible Jaquet Droz saga. On the occasion of its 275th anniversary, the brand, founded in 1738, unveils an exceptional exhibition at the Swatch Art Peace Hotel in the historic Bund district letter pdf. Told in five chapters, it gives an insight into the many facets of the Swiss watchmaker and a grasp of how his legacy remains perfectly preserved today. This journey through time underscores the continuity between the old pieces of the eighteenth century and contemporary creations: automata, exceptional pieces from the artistic craft workshops, birds in all their forms, a true source of inspiration for set design, rivaling in beauty the many timeless, iconic legends of watchmaking. On view until June 30, 2013, this unique road show will then tour the rest of Asia and the world.


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