IWC Schaffhausen has released an interactive Virtual Reality (VR) movie which was developed in close collaboration with Google Spotlight Stories.
The VR experience lets viewers embark on a virtual motorbike ride to the Mojave Desert on the outskirts of Los Angeles. At several points throughout the journey, they can make decisions which will influence the outcome of the story. This marks the first time that a live-action VR film with such a high level of interaction has been released on Google’s Spotlight Stories platform. The VR experience was produced using 360-degree filming technology during a multi-day shoot on location, and in close collaboration with the VR specialists at Google’s headquarters in Mountain View. It can be viewed as a 360-degree movie on any smartphone after downloading and installing the Google Spotlight Stories app. The full VR experience can be enjoyed using a cardboard VR headset, or a VR viewer like Google Daydream.
“Being the storytellers of fine watchmaking, we always strive to be at the forefront when it comes to leveraging new technologies to enrich our brand and products emotionally. With the launch of an interactive VR story, we once again underscore our role as a pioneer in luxury goods marketing and deliver on our promise to create exciting content for watch lovers around the world,” Franziska Gsell, CMO IWC Schaffhausen