IWC brand ambassadors and global stars, namely actors Cate Blanchett, Bradley Cooper and James Marsden, as well as sports personalities like Valtteri Bottas and David Coulthard were present at the gala evening to celebrate IWC Schaffhausen’s 150th birthday and the launch of its Jubilee collection at the Salon International de la Haute Horlogerie (SIHH) in Geneva.
To celebrate its 150th anniversary, IWC is currently showcasing a spectacular Jubilee collection comprising a total of 27 limited-edition watches from the Portugieser, Portofino, Pilot’s Watches and Da Vinci families at the Salon International de la Haute Horlogierie in Geneva.
In keeping with tradition, IWC invited guests to an exclusive gala evening, pulling out all the stops with a glamorous event to mark the year of IWC’s 150th anniversary, hosted by TV presenter Tess Daly.
Performances by Aloe Blacc, jazz drummer Eric Harland and singer Ronan Keating were also met with rousing applause during the evening. Another star attraction came in the form of Paloma Faith, a singer who won the Brit Award for “Best British Female Solo Artist” in 2015 and made it straight to number one in the official top 100 chart in England with her album “The Architect” about a month ago.
Among the guests to grace the red carpet were James Marsden, Dev Patel and Ralf Moeller, sports personalities Fabian Cancellara, Jochen Mass and Jan Frodeno, supermodels Adriana Lima and Karolína Kurková, and influencers such as Johannes Huebl and Kristina Bazan.