IWC At The Beijing International Film Fest

IWC At The Beijing International Film Fest

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IWC brand ambassadors Zhou Xun and 2017 Academy Award nominee Dev Patel were among the many who attended the gala dinner hosted by the brand to celebrate the achievements of young Chinese filmmakers at the 2017 Beijing International Film Festival.

BEIJING, CHINA - APRIL 18:  At the 2017 Beijing International Film Festival, IWC Schaffhausen hosted an exclusive ÒFor the Love of CinemaÓ gala dinner to celebrate the achievements of young Chinese filmmakers. Motion Picture Association President, Christopher Dodd (R), presented the IWC Outstanding Young Filmmaker of the Year Award to winner Derek Tsang (C) and IWC Chief Marketing Officer, Franziska Gsell, presented him with an IWC Portugieser Automatic (ref. IW500703).  (Photo by Lintao Zhang/IWC Schaffhausen via Getty Images) *** Local Caption *** Christopher Dodd; Derek Tsang; Franziska Gsell

In one of many highlights of the evening, Chinese film director Derek Tsang (Zeng Guoxiang) was awarded the prestigious IWC Outstanding Young Filmmaker of the Year Award for the film “Soul Mate.”

For the fifth consecutive year now, IWC has partnered with the acclaimed Beijing International Film Festival. “With their immense talent and diversity, Chinese filmmakers are self-confidently claiming their place in the world of film. As a partner of this wonderful festival, we are excited to witness the incredible growth and evolution of the Chinese film industry first-hand,” explained Franziska Gsell, CMO of IWC Schaffhausen.

BEIJING, CHINA - APRIL 18:  IWC held a press conference and panel discussion in BeijingÕs Rosewood Hotel, moderated by host Andy Chen, and featuring IWC Chief Marketing Officer Franziska Gsell, IWC Brand Ambassadors Zhou Xun and Dev Patel, and IWCÕs 2017 Outstanding Young Filmmaker of the Year, Derek Tsang. (L-R) Dev Patel, Zhou Xun and Derek Tsang pictured.  (Photo by Lintao Zhang/IWC Schaffhausen via Getty Images) *** Local Caption *** Zhou Xun; Dev Patel; Derek Tsang

As a part of the official festival programme, IWC hosted an exclusive “For the Love of Cinema” gala dinner at the Imperial Ancestral Temple just outside the Forbidden City in Beijing. This underlying theme extended to the event’s design, as guests moved from the traditional Chinese cocktail area into the more modern dinner reception hall through a dramatic light installation tunnel created by acclaimed lighting designer Javier Tan.

BEIJING, CHINA - APRIL 18:  General view of the venue during the 2017 Beijing International Film Festival, IWC Schaffhausen hosted an exclusive ÒFor the Love of CinemaÓ gala dinner to celebrate the achievements of young Chinese filmmakers, on April 18, 2017 in Beijing, China.  (Photo by Lintao Zhang/IWC Schaffhausen via Getty Images)

Among the many other celebrities who attended were Chen Jianbin, Jiang Qinqin, Chen Bolin, Zhang Ruoyun, Zhang Zilin and Zhang Junning.

The programme included performances by the Beijing Orchestra, who treated guests to their interpretations of famous Chinese movie soundtracks, and later a final show by singer Jane Zhang as well.